ETAM Summer 2025: The Art of Poolside Romance

Or how to look like a walking Riviera fantasy (without even trying).

Let’s be honest — swimwear trends come and go faster than a pool boy at the end of his shift. But every once in a while, a piece comes along that doesn’t just fit, it tells a story. That’s exactly how I felt slipping into this Etam Summer 2025 bikini.

I’m calling it: this isn’t just a swimsuit, it’s an aesthetic. Think 70s French film star meets LA heatwave — clean lines, flattering cuts, and that perfect balance between playful and polished. Whether you’re lounging with a coffee (as one should) or unapologetically biting into watermelon under a wide-brim hat, it’s giving main character energy from every angle.

And let’s not skip the colors. From bold Riviera red to delicate butter yellow (yes, that controversial shade we’re still not ready to cancel), the palette feels effortless, but intentional. A soft nod to nostalgia with a razor-sharp modern edge.

Final thoughts?Etam didn’t come to play this summer — they came to define it. So if you’re looking for swimwear that makes a statement without shouting, welcome to your new go-to.

P.S. Click here for swimwear links and effortless beach styling tips!

xx Darya Sizina